https://blog.analisia.id/Recent content on Analisia BlogHugoenSun, 28 Jun 2026 10:00:00 +0700https://blog.analisia.id/lower-google-ads-cpa/Sun, 28 Jun 2026 10:00:00 +0700https://blog.analisia.id/lower-google-ads-cpa/<p>Cost per acquisition rarely spikes overnight. It creeps — little by little — as campaign structure decays, search terms broaden, and bidding runs on autopilot without clear guardrails. This article breaks down the 90-day process we use to reverse that trend.</p> <h2 id="audit-campaign-structure">Audit campaign structure</h2> <p>Start with the account map. Separate brand and non-brand, group products by margin, and ensure every ad group has uniform intent. A clean account produces cleaner conversion signals — and Smart Bidding is only as good as the data you feed it.</p>https://blog.analisia.id/d2c-5x-roas-meta-advantage/Wed, 24 Jun 2026 10:00:00 +0700https://blog.analisia.id/d2c-5x-roas-meta-advantage/<p>In this case study, we break down how a D2C brand achieved 5x ROAS through Meta Advantage+ campaigns in 90 days.</p> <h2 id="initial-strategy">Initial strategy</h2> <p>This brand came in with 1.8x ROAS and budget scattered across too many campaigns. Our first step was consolidation.</p> <h2 id="results">Results</h2> <p>After 90 days, ROAS climbed to 5.2x with CPA down 35%.</p>https://blog.analisia.id/about/Mon, 01 Jan 0001 00:00:00 +0000https://blog.analisia.id/about/<p>Analisia is a performance marketing agency. This blog is where our team publishes the tactics, experiments, and hard-won lessons from running paid media for fast-growing brands.</p> <p>Most marketing content is written to rank, not to teach. We do the opposite. Every post here comes out of a real account, a real test, or a real mistake — and we share the numbers, the setup, and the reasoning so you can replicate it without guessing.</p>https://blog.analisia.id/subscribe/Mon, 01 Jan 0001 00:00:00 +0000https://blog.analisia.id/subscribe/